With more than 200 million cat owners around the globe, cats are the most popular pet on the planet. And with the advent of the internet, they have entered a new era of glory.
While cat videos are among the most watched on the web, the spaces and resources devoted to them in society seem as innumerable as they are unlikely: hotels, state-of-the-art hospital, clothing brand, vegan food, film festivals, etc. Their popularity online has allowed for the rise of celebrity cats that are now helping to drive a multi-billion industry.